With an open, sleek design and scents most appropriate for luxurious and relaxing environments, Aura XM was able to meet the needs of Embraer by creating an environment with familiarity for their clients in keeping with the new “global look” created. The traffic flow design allowed for an easy lead qualifying system within the booth.

• Generate qualified leads
  
• Increase brand awareness and elevate Embraer onto an equal playing field with their competitors Gulfstream and Bombardier
  
• Create a clearly defined customer support area to ensure that the focus wouldn’t only be on generating new business, but also on servicing existing clients
  

• Flight departments, Managers, Owners, Press
  
• Audience Interests: Aviation & Business
  
• Average Age: 40-60
  
• Gender: Mostly male

• A sleek exhibit design made a stunning impression and attracted people from the show aisle into the space
• Once in the space, Embraer was able to distinguish the qualified leads from the “tire kickers” due to the strategically designed floor plan
  
• Once leads were qualified in the open front area they were brought into the lounge where small informal meetings were held, with catering and beverages provided
  
• If qualified within the lounge, attendees were brought into one of three (3) meeting rooms, and finally to the contracts room when applicable

North America:

• Sales
• Account Director
• Project Management
• Design
• Marketing

Overseas Team:

• Detailing
• Graphics
• Manufacturing
• Transportation
• Installation & Dismantle